LOTUS ANNOUNCED AS PRESENTING SPONSOR OF THE 1ST ANNUAL FORT LAUDERDALE CONCOURS
FRIDAY, 29 OCTOBER 2021
TICKETS NOW ON SALE
FOR IMMEDIATE RELEASE (30 August 2021 - Fort Lauderdale, Florida) -- The Fort Lauderdale Concours (FTLC) is pleased to announce Lotus Cars USA, the innovative sports and racing car manufacturer, as the presenting sponsor of its 1st annual event. Showcasing an elegant display of classic cars, lifestyle curations, fine art, and live music, the FTLC will be held on Friday, 29 October 2021 from 5pm - 10pm on the rooftop event space of the Las Olas Parking Garage at the Intracoastal Waterway (200 Las Olas Circle, Fort Lauderdale, Florida 33316). Tickets are now on sale.
“We are thrilled to partner with Lotus, a daring company that has been mavericks in the automotive industry,” states Maria Jannace, Founder and CEO of FTLC & The New York City Concours (TNYCC), which had its immensely successful premiere in September 2019. “Lotus values the history and heritage of the automobile while continually pushing to innovate and that forward-thinking vision mirrors our own mission to honor the concours d’elegance universe through reinvention.”
“The FTLC is creating a bold, electric event that speaks directly to our audience of passionate car enthusiasts and we just had to be a part of it,” explains Geoff Dowding, Executive Director, Sales and Aftersales of Group Lotus. “Maria’s rooftop concours series is at the forefront of reimaging a new standard for classic car exhibitions for future generations.”
Ticketing for the limited capacity FTLC is comparable with concours events, while offering added entertainment experiences. From now until September 30th, Advanced VIP tickets are $125.00 and $150.00 starting October 1st. Additionally, in collaboration with the renowned Fort Lauderdale International Boat Show (FLIBS, running 27-31 October), a discounted combination ticket can be purchased for the FTLC and FLIBS Windward VIP Experience (Friday only) for $420.00--offering a unique confluence of the automotive and recreational marine enthusiast in an ambiance of grandeur not previously presented.
Admission to the FTLC’s reinvented “classic car show” includes:
Classic Automobiles: 35+ rarely-seen, iconic cars including the Lotus Emira
Cocktails and Canapes: Denison Yachting Sunset Rooftop Lounge, including specialty spirits and wine tastings
Sneaker Curation: Mixed media artist Matt Senna will curate a high-end collectable sneaker display that will match select cars on display
Sweepstakes: Premiere online watch magazine HODINKEE will host a sweepstakes for a $5k watch, attendees can opt-in at time of ticket purchase
Fine Art: Acclaimed automotive custom artist Ray Drea will be creating a stylized art piece of the Lotus Emira painted live during the event and will feature a gallery of his completed works plus other fine and pop artists
Fashion: Zaddy fashion component
Stunning Venue: Rooftop with 360º view of the city’s picturesque beach, Intracoastal waterway, marina and downtown skyline
For further details on the FTLC, including exhibits, sign up for updates at ftlconcours.com.
Instagram & Facebook - @FTLConcours #ftlconcours
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About Maria Jannace
Maria Jannace is the Founder/CEO of Fort Lauderdale Concour and The New York City Concours. Originally from and currently living in New York City, Jannace founded her advertising and sports management company Maxim Creative Group and Maxim Sports Management, Inc., in Fort Lauderdale in the late 1980’s. Among her clients were the Florida Marlins, Miami Dolphins and Florida Panthers as well as the Fort Lauderdale International Film Festival for whom she did pro-bono marketing and advertising.
After relocating her businesses to New York City, Jannace created and managed the Red Bull Formula 1 Driver Search, a successful program with the mission to find, fund and nurture young American talent aspiring to compete in the pinnacle of motor racing, and was also the marketing agent for F1 and IndyCar World Champion Nigel Mansell. She also served as public relations director and co-director for the Greenwich Concours d’Elegance and before that was Chief Marketing Officer for Lime Rock Park, Connecticut’s renowned historic racing circuit. Jannace founded The New York City Concours (TNYCC), the first-ever rooftop concours, in 2019.
About Lotus https://www.lotuscars.com/en-US/
Group Lotus is based in Hethel, Norfolk, UK – home to its sports and hypercar manufacturing operations, Lotus Advanced Performance Centre and the iconic 2.2-mile test track. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.
Lotus Cars builds world-class, high-performance cars, born out of legendary successes on the race track including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 it unveiled the all-new Lotus Emira, its last and best-of-breed petrol-powered sports car. The first customer cars will be delivered in 2022. In July 2019 it launched the Evija, the world’s first all-electric British hypercar.
Lotus Engineering provides a comprehensive consultancy service which works with many of the world's OEMs, Tier 1 suppliers and other clients outside of the automotive sector. It is internationally recognised for its long-standing contribution to ground-breaking engineering and vehicle development. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.
About Denison Yachting https://www.denisonyachtsales.com/
About Holman Motorcars https://www.holmanmotorcars.com/
About Truist https://www.truist.com/
Sponsors: A full list of all sponsors/partners can be found here.
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THE 1st ANNUAL FORT LAUDERDALE CONCOURS presented by LOTUS
MAKES A SPLASH WITH TWO AUTOMOTIVE EXCLUSIVES
Lotus Launched Its USA Emira Tour & Rolls-Royce Publicly Unveiled the 2022 Black Badge Ghost
Plus People's Choice Best in Show Winner
For Immediate Release - Deemed epic, sexy and dramatic from the sold-out crowd, the Fort Lauderdale Concours (FTLC) presented by Lotus Cars USA took the rooftop of the Las Olas Parking Garage and turned it into the hottest, most stylish event in town on Friday, 29 October. They came by land and by sea, (well, the Intracoastal Waterway actually) to witness another British invasion as the inaugural year of the FTLC hosted major automotive launches from two of the most respective brands in the industry -- Lotus kicked off the USA tour of its new sports car the Emira and Rolls-Royce North America held the first public unveiling of the luxurious 2022 Black Badge Ghost.
“Lotus is an exceptional iconic brand that I have loved and respected for many years,” explained Maria Jannace, CEO of the FTLC and The New York City Concours (TNYCC) Rooftop Concours Series. “I chose Lotus as presenting sponsor because they deviate from the expected, treading their own path to explore the unimaginable, a mission that mirrors our own. I am over the moon that they chose us to launch the U.S.A. Emira Tour.”
“FTLC offers a unique location and distinctive cultural components unlike any other concours so there was no better event for us to introduce the beautiful styling and key features of our Emira,” expressed Camille Landry, Marketing Lead for Lotus Cars USA “Lotus thinks differently and clearly so does Maria’s Rooftop Concours Series.”
The excitement continued when Martin Fritches, President of Rolls-Royce North American, personally unveiled the Ghost at the event. With FTLC taking place in conjunction with the Fort Lauderdale Boat Show (FLIBS), Holman Motorcars (the luxury automotive dealership with six lines including Rolls-Royce) knew it would be the perfect event to debut the car amongst an audience that was synergistic with the brand.
FTLC is a ‘reinvented classic car show’ designed to reinvigorate the traditional car enthusiast while also attracting a younger, diverse tribe. Established collectors along with concours curators and aficionados who attended all agreed that Jannace’s unique formula was extremely successful. Respected car collector Stephen Plaster said, “We have presented Evergreen Historic Automobiles and Passport Transport at literally hundreds of concours events over the years. Each was in some way unique, but I’ve never seen, or enjoyed one like the Fort Lauderdale Concours. We are truly looking forward to the next one!"
Different from other concours, which has a jury panel decide the automobile awards, FTLC gives the power to the people for Best in Show. Event attendees are directly immersed and engaged in the process, filling out ballots for their favorite car and the People’s Choice Best in Show was awarded to the 1962 Rolls-Royce Silver Cloud II Drophead Coupe. A deservedly sought-after model, this Cloud II is the 6th from the last of 73 left drives built between 1960-1962 and is a remarkable example of an H.J. Mulliner coachbuilt convertible, generally accepted to be amongst the most elegant of all post-war coachwork. Jannace presented the elegant crystal trophy to Lorraine Hofheinz from Richard Gorman’s Vantage Motorworks of Miami. Hofheinz also received VIP Windward Club tickets to the 2022 FLIBS and a Pamela Huizenga Jewelry Designs one-of-a-kind Fordite, diamond and 18 carat gold lapel pin.
The stylish coupe took the top award over some stiff competition of 30 iconic and rare cars including a 1971 Lamborghini Miura P400 SV, a 1934 Packard LaBaron Twelve Individual Custom Sport Phaeton, a 1950 Aston Martin DB2 Roadster, a 1962 Chevrolet Corvette Tangier Shrine Patrol Car and the 1952 Lotus Mark VI (the first production car by Lotus).
An event where cars and culture intersect, the gallery of fine automobiles was showcased amidst luxury lifestyle elements including a high-end sneaker curation, a Zaddy fashion flashmob, gallery of art displays and live music from the Valerie Tyson Band and DJ Anna de Ferran (aka ADF).
FTLC worked in association with the City of Fort Lauderdale, the Marine Industries Association of South Florida (MIASF) the owners of FLIBS, the Fort Lauderdale International Film Festival (FLIFF) and the RPM Foundation, both of which are FTLC’s charity partners.
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